When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into […]
5 Ways to Generate Leads With Case Studies Read More »
“A picture is worth a thousand words …” In construction, this is certainly the case. New home construction, remodeling and home improvement projects are often sold on the picture, for it is the picture that helps describe the vision of what’s to come. Think about this for a second: Before development on a project gets
6 Photos Mistakes Contractors Make (and How to Fix Them) Read More »
Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps
Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step Read More »
Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that
Repurposing Good Content Extends Your Marketing Reach Read More »
Builders and remodelers who’ve worked with me can attest to the fact that I am a big proponent for repurposing content. My motto is to create the content once and figure out how to use it over and over and over again. Hell, you’ve paid for it! Let’s find ways to get your compelling content
The Bigger Bang – Repurpose Content Read More »
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually
Publishing Your Newsletter in 2012 (Part 1): Content Ideas Worksheet Read More »
Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are
3 Ways Contractors Can Leverage Case Studies Read More »
With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish
How to Make an Editorial Calendar Read More »
Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current
Content Marketing for Builders: What is it? And why should I care? Read More »
By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for
Don’t Sell; Become a Trusted Resource Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.