content marketing

content-marketing

Use Content to Describe the Process

  One of the biggest pitfalls to contractors is communication (or lack thereof), and often it begins with your customer not fully-understanding the construction process. With the need for multiple drawing approvals, bids, material lead-times and inspections, jobs can be slow and complex, and while you know this process, your customers don’t, so it is

Use Content to Describe the Process Read More »

A row of five closed shutters on a white wall. The fourth shutter is open, revealing a wooden door ajar with light bulbs visible inside.

Tips for Improving Your Email Newsletter Open Rate

Are you wondering how you, as a contractor, can get your email newsletter opened and read by more of your subscribers? With all the “email” noise out there, it can be difficult. In fact according to MailChimp, the open rate for the construction industry is 36.5%. This can be disheartening to those who invest the

Tips for Improving Your Email Newsletter Open Rate Read More »

Scroll to Top
Get off the content churn

Subscribe To Our Newsletter

Jottings is a bi-weekly newsletter for

Building Industry Professionals

who want to get off the “content churn” and instead, build stronger connections with meaningful content.