The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, and I get incredibly excited when I attend (it’s like Christmas for home building geeks!). The show is co-located with the Kitchen & Bath Industry Show (KBIS), and together, these two shows draw more than 95,000 building industry professionals. […]
Builders Show 2020: Registration Info & Key Dates Read More »
An email newsletter program is a smart, effective way to stay in touch with prospects and past customers. Not only is it an easy and cost-effective marketing tactic, but it is also one that builds trust. Trust is an important aspect of any email newsletter program, and the people on your list have trusted you
3 Trustworthy Traits for a Successful Email Newsletter Program Read More »
Are you wondering is email marketing still effective and a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) 82% of workers check their email
Email Marketing By The Stats Read More »
Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto
Making Better use of those Amazing Houzz Testimonials Read More »
Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted
The Most Important Part of a Newsletter Read More »
I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood. Dad loved nature and
How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, this can be a real struggle. But here’s the thing (and I know you already know this), good content ideas are everywhere. They are in the conversations you have with
Content Ideas for Contractors Read More »
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,
Improve Construction Marketing Efforts with Case Studies Read More »
The number of content challenges for marketers is abundant. It’s no secret that every marketer has them, even the biggest names in the industry. There are challenges in creating, curating and keeping content fresh, to name a few. During a Twitter chat I co-hosted (#ConstChat – UPDATE: This chat is no longer active) we talked
Content Challenges for Marketers & Ideas for Overcoming Them Read More »
If you find yourself struggling to “do” social media because of time constraints, here are a few Facebook tips for the busy contractor. Facebook Tip #1: Schedule your posts ahead of time. Scheduling a few posts ahead of time for each day ensures that you have a consistent social media presence. To do this, start
Quick & Easy Facebook Tips for Busy Contractors Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.