Blog danO Version – Tess Wittler

What is SEO Copywriting? Tips for Custom Home Builders & Remodelers

If you’re a contractor, the benefits of developing a new website far outweigh the risks. Once you get everything up and running, it doesn’t take much tinkering to see results and post original content on a schedule. The keyword here is original. Unless you provide potential customers with valuable information on a professional-looking website, you’ll […]

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3 Questions to Increase Newsletter Engagement

Email Marketing & Newsletters / By Tess Wittler

The biggest mistake that many businesses make is to think that sending a newsletter is enough. It should be a tactic in service of the strategy, which should be to increase engagement with customers. You can ask questions to make sure that your newsletter is equally valuable for you … and your readers. What’s the main

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Starting a Newsletter? 10 Questions to Ask That Help You Maximize Results

Email Marketing & Newsletters / By Tess Wittler

Running a successful email newsletter program requires creativity, hard work and dedication. It’s not easy to get subscribers to your list or convert them into loyal buyers of your products. You’ll have some questions along the way, too – like “How often should I send out my email newsletter?” If you’re a home improvement contractor,

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6 Smart Ways to Limit Social Media Fatigue in Business

7 Comments / social media / By Tess Wittler

If you are feeling overwhelmed or find yourself pulling back from social media, you could be experiencing social media fatigue. Social media fatigue happens when you are simply done with social media. You have no desire to friend, tweet or follow anymore. Most of us have probably suffered from social media fatigue at one point

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4 Reasons to Hire A Freelance Marketing Consultant

content marketing / By Tess Wittler

The biggest reason to hire a freelance marketing consultant is that you are working with somebody who knows your industry and how to market your business. It can be an investment that pays dividends for years to come. As a contractor, you have a hectic workload. You probably juggle multiple projects at a time, and

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12-evergreen-storm-related-blog-ideas-for-contractors

12 Powerful & Evergreen Storm-Related Contractor Blog Post Ideas

2 Comments / content marketing / By Tess Wittler

Here’s is a storm-related contractor blog post idea for you: pre-storm prep and post-storm cleanup. The winter weather has been in the news all week. From ski-able snow in downtown Seattle and brutally cold temperatures in the middle of the country to ice storms in the mid-Atlantic, there aren’t too many pockets of the country

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