In the midst of the craziness of the holiday season, I received two direct mail pieces from the real estate industry. One was a palm-sized magnetic calendar from a realtor and the other was a four-page newsletter from a builder/remodeler. I haven’t purchased from either one of these companies; I’ve heard of the realtor’s company, […]
Why Newsletters Arent Junk Mail Read More »
By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for
Don’t Sell; Become a Trusted Resource Read More »
Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the
Show and Tell Your Project Stories Read More »
Now that you have your House List in place (read post here), you want to focus your attention on widening your reach by expanding your email list. There are two schools of thought for expanding your email list: Some companies want as many names on their list as possible. This approach allows them to touch many; however,
Building A Better Email List: How to Expand your List Read More »
By Tess Wittler My business, Tess Wittler Writing Services, recently announced that it has joined the Constant Contact Partner Program as a Solution Provider. As a Constant Contact Solution Provider, TWWS clients can gain access to easy-to-use email marketing, event marketing, social media marketing and even online survey tools to help them build stronger, lasting
Building a Better Email List: Where Do I Start? Read More »
I recently attended a networking luncheon for the first time. The format was pretty simple: spend 30 minutes networking, and then as you eat lunch, everyone in attendance gets one minute to stand up and introduce themselves to the room. Given that this was my first time attending, I was easily spotted as “fresh meat”
Build strong relationships with newsletters Read More »
By Tess Wittler One of the most powerful and cost-effective ways to stay in front of your prospects and customers is with an email newsletter. Email newsletters allow you to reach out and say "Hello" to your database. They also serve as a gentle reminder that, yes, you are still doing business. Affordable. One of
Email Newsletters Are Relationship Builders Read More »
By Tess Wittler Success stories (sometimes called case studies) show impact on people ― something positive that’s occurred as a result of purchasing your products or services. The goal of success stories is to impact your prospect’s buying decisions. Success stories merge two influential marketing techniques: testimonials and storytelling. This powerful combination builds a memorable
5 Reasons Why Customer Success Stories Work Read More »
One of the most effective ways of staying in front of your customers is with consistent and frequent contact. Now let me caution you – this doesn’t mean constantly selling to them, either. I mean, do you really appreciate that treatment from your vendors? I didn’t think so. So how do you stay in front
7 Reasons Why Newsletters Rock Read More »
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who want to get off the “content churn” and instead, build stronger connections with meaningful content.