Blog danO Version – Tess Wittler

Content Marketing for Builders: What is it? And why should I care?

Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current […]

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Educating Your Buyers by Writing Articles

blogging / By Tess Wittler

If you are in the building business in Pennsylvania, listen up (and if you aren’t in business in the lovely Commonwealth of Pennsylvania, you can still apply this message to your business). As I write the post, the Senate of Pennsylvania is in the midst of deciding whether or not they are going to address

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Writing Blog Content: Defining a Niche

3 Comments / blogging / By Tess Wittler

Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved

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Writing Blog Content: What Do I Write About?

1 Comment / blogging, social media / By Tess Wittler

Contractors tell me all the time how they want to start a blog, but they simply don’t know what to write about. And these same contractors recognize the value of a blog and understand that their blog is a living thing –it isn’t something you do once and it’s done. In order for a blog

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Why Newsletters Arent Junk Mail

Email Marketing & Newsletters / By Tess Wittler

In the midst of the craziness of the holiday season, I received two direct mail pieces from the real estate industry. One was a palm-sized magnetic calendar from a realtor and the other was a four-page newsletter from a builder/remodeler. I haven’t purchased from either one of these companies; I’ve heard of the realtor’s company,

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Don’t Sell; Become a Trusted Resource

2 Comments / content marketing, social media / By Tess Wittler

By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for

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Show and Tell Your Project Stories

2 Comments / project stories / By Tess Wittler

Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the

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Building A Better Email List: How to Expand your List

Email Marketing & Newsletters / By Tess Wittler

Now that you have your House List in place (read post here), you want to focus your attention on widening your reach by expanding your email list. There are two schools of thought for expanding your email list: Some companies want as many names on their list as possible. This approach allows them to touch many; however,

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Building a Better Email List: Where Do I Start?

1 Comment / Email Marketing & Newsletters / By Tess Wittler

By Tess Wittler My business, Tess Wittler Writing Services, recently announced that it has joined the Constant Contact Partner Program as a Solution Provider. As a Constant Contact Solution Provider, TWWS clients can gain access to easy-to-use email marketing, event marketing, social media marketing and even online survey tools to help them build stronger, lasting

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Build strong relationships with newsletters

Email Marketing & Newsletters / By Tess Wittler

I recently attended a networking luncheon for the first time. The format was pretty simple: spend 30 minutes networking, and then as you eat lunch, everyone in attendance gets one minute to stand up and introduce themselves to the room. Given that this was my first time attending, I was easily spotted as “fresh meat”

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Content Marketing for Builders: What is it? And why should I care?

Educating Your Buyers by Writing Articles

Writing Blog Content: Defining a Niche

Show and Tell Your Project Stories

Building a Better Email List: Where Do I Start?

Build strong relationships with newsletters

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