Email is a powerful marketing component—when done right—and keeps your pipeline of qualified leads flowing. So why is email marketing often overlooked? Too many small businesses perceive email marketing as low value, when really the culprit is the lack of email marketing ideas or the execution itself that needs to be adjusted to garner higher […]
Email Marketing Ideas to Grow Your Business Read More »
Here’s a content idea for you: Lumber Prices. Let me explain. A few weeks ago, I got a text message from my brother: What’s up with lumber shortage and price? He was trying to complete building a workbench (a summer-long project) and was baffled by the prices when he went back for more lumber. According
JOTTINGS: what’s Up with Lumber Prices? Read More »
Over the course of my 13 years in business, I’ve done my fair share of newsletter projects, which include teaching “how to start an email newsletter” programs at industry events to writing articles and designing email marketing campaigns for my clients. Before I began my freelance writing business, I wanted to learn all I could
Before the Content: How to Start an Email Newsletter Read More »
I’m just like most entrepreneurs. My business lessons learned as a copywriter may be a bit different from others, yet they are also similar. Most people, when reflecting on the lessons learned, wish that they’d known then what they know now. Yet we also recognize that without those challenges, the growth from those lessons may
13 Business Lessons Learned as a Construction Copywriter Read More »
During these last three months of staying at home, I’ve experimented with making bread. Part of it was out of necessity – going to the store regularly was no longer an option, and part of it was driven by wanting to use our sourdough starter. After all, we’d transported it from Seattle to Tucson and
ditch Canned Content. Be More Personal. Read More »
I had an unusual experience a few days ago. I went to the grocery store for the first time in about a month. See, since stay-at-home recommendations were put in place in mid-March, my husband has been doing most of the shopping. But earlier this week, I ventured out to the store to pick up
Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies,
Success Stories: The Key to Effective Contractor Marketing Read More »
I have some exciting news to share … we moved last week! Yes, again! For those of you who may not know my journey these last six years, here is the recap: In 2014, my husband retired from the Army after 24 years of service. We sold our home in Harrisburg, Pennsylvania to move to
Are You Letting 2020 Slide? Read More »
This past year was hard for me at times, but in other moments, it was quite rewarding. I grew a lot personally and professionally, and after the sadness (which you’ll read) came clarity and determination! Here are the lessons I learned in 2019. 1. Grief has no boundaries or timelines You’ve probably heard the phrases,
Lessons Learned 2019 Read More »
The NAHB International Builders’ Show (IBS) is the largest annual light construction show in the world, and I get incredibly excited when I attend (it’s like Christmas for home building geeks!). The show is co-located with the Kitchen & Bath Industry Show (KBIS), and together, these two shows draw more than 95,000 building industry professionals.
Builders Show 2020: Registration Info & Key Dates Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.