With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish […]
How to Make an Editorial Calendar Read More »
So you’ve decided to start a blog. Congratulations! You’ll soon know the power of providing great content and what that can do for your business – down the road. Now the question is, “What the heck do I write about?” Whether you are a new home builder or a remodeler, the idea of writing enough
How Contractors Find Blog Ideas Read More »
Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current
Content Marketing for Builders: What is it? And why should I care? Read More »
If you are in the building business in Pennsylvania, listen up (and if you aren’t in business in the lovely Commonwealth of Pennsylvania, you can still apply this message to your business). As I write the post, the Senate of Pennsylvania is in the midst of deciding whether or not they are going to address
Educating Your Buyers by Writing Articles Read More »
Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved
Writing Blog Content: Defining a Niche Read More »
Contractors tell me all the time how they want to start a blog, but they simply don’t know what to write about. And these same contractors recognize the value of a blog and understand that their blog is a living thing –it isn’t something you do once and it’s done. In order for a blog
Writing Blog Content: What Do I Write About? Read More »
In the midst of the craziness of the holiday season, I received two direct mail pieces from the real estate industry. One was a palm-sized magnetic calendar from a realtor and the other was a four-page newsletter from a builder/remodeler. I haven’t purchased from either one of these companies; I’ve heard of the realtor’s company,
Why Newsletters Arent Junk Mail Read More »
By Tess Wittler There is a new “craze” in my life that has me jumping, spinning, clapping and hollering! It’s called Zumba and yes, I am addicted. I discovered how much fun exercising can be when I went to my first Zumba class in July, and since that time, I’ve become a huge advocate for
Don’t Sell; Become a Trusted Resource Read More »
Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the
Show and Tell Your Project Stories Read More »
Now that you have your House List in place (read post here), you want to focus your attention on widening your reach by expanding your email list. There are two schools of thought for expanding your email list: Some companies want as many names on their list as possible. This approach allows them to touch many; however,
Building A Better Email List: How to Expand your List Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.