Yesterday I talked about the bigger bang – identifying good content and finding ways to repurpose it. Today I am going to show you – using one of my own examples. Back in August 2009, I wrote a blog post called 7 Reasons Why Newsletters Rock. Here is the mileage I’ve gotten out of that […]
Repurposing Good Content Extends Your Marketing Reach Read More »
Builders and remodelers who’ve worked with me can attest to the fact that I am a big proponent for repurposing content. My motto is to create the content once and figure out how to use it over and over and over again. Hell, you’ve paid for it! Let’s find ways to get your compelling content
The Bigger Bang – Repurpose Content Read More »
Remodelers, you wouldn’t go into a remodeling project without the blueprints and plan in place for reconstructing the home, would you? Of course not! So why would you consider approaching your newsletter program any differently? There are many elements that go into a successful newsletter program, and one is the “framework” of your newsletter. You
Publishing Your Newsletter in 2012 (Part II): Building the Frame Read More »
For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually
Publishing Your Newsletter in 2012 (Part 1): Content Ideas Worksheet Read More »
Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are
3 Ways Contractors Can Leverage Case Studies Read More »
With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish
How to Make an Editorial Calendar Read More »
So you’ve decided to start a blog. Congratulations! You’ll soon know the power of providing great content and what that can do for your business – down the road. Now the question is, “What the heck do I write about?” Whether you are a new home builder or a remodeler, the idea of writing enough
How Contractors Find Blog Ideas Read More »
Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current
Content Marketing for Builders: What is it? And why should I care? Read More »
If you are in the building business in Pennsylvania, listen up (and if you aren’t in business in the lovely Commonwealth of Pennsylvania, you can still apply this message to your business). As I write the post, the Senate of Pennsylvania is in the midst of deciding whether or not they are going to address
Educating Your Buyers by Writing Articles Read More »
Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved
Writing Blog Content: Defining a Niche Read More »
Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.