Tess Wittler - Copywriter for the Construction and Remodelling Industry

Tess Wittler

Hi, I'm Tess Wittler, an SEO strategist and content marketing expert for the home building industry. I love helping custom home builders and design-build remodeling firms with their marketing efforts.

Text reads "Contractor Marketing Ideas for Remodelers, Builders & Contractors" over architectural drawings of houses in the background, showcasing innovative contractor marketing ideas to boost your business.

15 Contractor Marketing Ideas to Win New Business in a Tight Market

marketing / By

Looking for contractor marketing ideas? These 15 proven strategies will help you generate leads, build trust with prospective clients, and grow your construction business—without overspending. In a tighter economy, homeowners are slower to commit to large remodeling or construction projects—making it essential for contractors to market smarter, not louder. The good news? You don’t need

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A laptop displays a digital overlay reading "Chat AI" with chat bubbles, and a sidebar states: "SEO Marketing—AI is Changing Search... and Lead Gen for Remodelers." This modern tool highlights how AI is revolutionizing the way we approach search and marketing strategies.

How AI is Changing Search for Remodelers

SEO / By

How AI is changing search is already affecting how homeowners find remodeling information online. Have you noticed fewer homeowners clicking through to websites from Google? That’s because AI is now summarizing search results—sometimes answering questions before people even visit a website. Google’s AI Overviews generate instant answers by pulling information from multiple sources, changing how

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Text on image: "Content Marketing: 5 Common Blogging Mistakes Remodelers Make and how to avoid them." Background shows a laptop on a stool near a ladder.

5 Common Blogging Mistakes Remodels Make—and How to Avoid Them

SEO, content marketing / By

Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not careful, certain missteps can undermine your efforts and prevent you from seeing the results you’re looking for. I regularly encounter this when working with custom home builders and remodeling clients,

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Worker on a ladder building a wooden structure. Text overlay reads: "Content Marketing: 3 Blogging Myths Holding Back Your Remodeling Business.

3 Blogging Myths Holding Back Your Remodeling Business

SEO, content marketing / By

When I talk to custom home builders or design-build remodeling companies, I often hear the same concerns about blogging: If you’ve ever thought the same, you’re not alone. But these blogging myths are holding you back from one of the most effective tools for attracting leads and building trust with homeowners. Let’s set the record

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A person is typing on a laptop knowing that small business blogs still matter in 2025.

Why Small Business Blogs Still Matter in 2025

SEO / By

Amid the rapid advancements in technology—think AI tools and cutting-edge social media platforms—it’s easy to assume blogging has lost its edge. However, in 2025, small business blogs continue to be a powerful tool for local businesses, especially for custom home builders and remodeling firms, to attract, engage, and convert high-quality leads. Here’s why blogging is as

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ways to improve your remodeling portfolio and attract more clients

12 Ways to Improve Your Remodeling Portfolio and Attract More Clients

marketing, content marketing / By

In today’s competitive market, a well-crafted project portfolio on your website can be the key to standing out and attracting new clients. The good news? You don’t need a huge marketing team to make this happen. With a few strategic updates, you can transform your online portfolio into a powerful tool that drives business. Here

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