Email Marketing & Newsletters

email-marketing

4 Reasons Why Remodelers Should Be Using Email Marketing

With a variety of new marketing methods available, many underestimate the power of email marketing – yet this is one approach that should still hold a firm seat at your marketing plan’s table. Many remodelers shy away from email marketing because they themselves get too many emails and feel that their customers won’t appreciate getting […]

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A messy stack of magazines and papers piled on a desk with a partially visible shelf in the background.

Publishing Your Newsletter in 2012 (Part III): Your Final Critical Step

Note: This is the final installment of this 3-part series on how to publish your newsletter in 2012. You’ve heard this phrase many times in your life: It all starts with an idea. A business, a new service offering … and yes, even a newsletter article. That little idea is an “inspirational spark” that helps

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Wooden frame structure of a building under construction with visible beams and supports in an outdoor setting.

Publishing Your Newsletter in 2012 (Part II): Building the Frame

Remodelers, you wouldn’t go into a remodeling project without the blueprints and plan in place for reconstructing the home, would you? Of course not! So why would you consider approaching your newsletter program any differently? There are many elements that go into a successful newsletter program, and one is the “framework” of your newsletter. You

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Laptop keyboard and screen with a wall clock in the background, angled to emphasize time and technology.

Publishing Your Newsletter in 2012 (Part 1): Content Ideas Worksheet

For many builders and remodelers, you are determined to make 2012 the year that you finally publish your newsletter. You understand how important it is to “stay in touch” with your past customers and prospects and know that a newsletter is an excellent way to accomplish this goal. With that being said, there are usually

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Building a Better Email List: Where Do I Start?

By Tess Wittler My business, Tess Wittler Writing Services, recently announced that it has joined the Constant Contact Partner Program as a Solution Provider. As a Constant Contact Solution Provider, TWWS clients can gain access to easy-to-use email marketing, event marketing, social media marketing and even online survey tools to help them build stronger, lasting

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