Customer case studies tell the story of how a particular product or service performed after the customer purchased it. Case studies feature information on the problems that the customer originally faced, how the purchase solved their problems, and the results after the sale (i.e. their happiness factor). One of the reasons why case studies are […]
3 Ways Contractors Can Leverage Case Studies Read More »
Photos paint the story of a journey. How many of you have been excited to see one of your friends post photos on their Facebook page only to be completely disappointed because although the photos are beautiful, they don’t TELL you what you are looking at? The friend didn’t bother to put captions to the
Show and Tell Your Project Stories Read More »
By Tess Wittler Success stories (sometimes called case studies) show impact on people ― something positive that’s occurred as a result of purchasing your products or services. The goal of success stories is to impact your prospect’s buying decisions. Success stories merge two influential marketing techniques: testimonials and storytelling. This powerful combination builds a memorable
5 Reasons Why Customer Success Stories Work Read More »
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