Differentiation

online-marketing

Online Marketing: What Makes You Different?

In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This …

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Build your differentiation point with photos

In this fast-paced information-flowing world, you have just a smidgen of time to reign in a person’s attention, and then just a few seconds, at best, to hold it. No matter what the medium – television, radio, Internet – you need to be quick in convincing people that you are worth their time. This is …

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