newsletters

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Email Newsletter Program Qualities: What to Look for

If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not …

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Email Marketing Ideas to Grow Your Business

Email is a powerful marketing component—when done right—and keeps your pipeline of qualified leads flowing. So why is email marketing often overlooked? Too many small businesses perceive email marketing as low value, when really the culprit is the lack of email marketing ideas or the execution itself that needs to be adjusted to garner higher …

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Before the Content: How to Start an Email Newsletter

Over the course of my 13 years in business, I’ve done my fair share of newsletter projects, which include teaching “how to start an email newsletter” programs at industry events to writing articles and designing email marketing campaigns for my clients. Before I began my freelance writing business, I wanted to learn all I could …

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