Prime 1 Builders | Website Redesign
Content Strategy and SEO Copywriting
- Review website structure and navigation to ensure it is logically organized for the best User Experience (UX).
- Develop a content strategy to match the client’s newly improved branding and target audience.
- Provided SEO copywriting for several new pages and rewritten/combined pages.
Our long-time clients needed a website redesign to better-reflect their brand: a custom home builder in Pittsburgh, Pennsylvania. The client has dramatically reduced the number of remodeling projects they take on each year (only accepting a few projects in a specific area of Pittsburgh) and is now focused on design-build custom home building. Prime 1 has been our client since 2015; however, we’d been working with them for about a year specifically on improving their SEO and were producing fantastic results. As the SEO strategist on this project, our main goal was to ensure that the SEO that was expertly developed remained intact. We also provided SEO copywriting for new pages and new home construction projects.
Our primary role was to provide SEO strategy. This website redesign involved working with two other parties: the branding consultant and the web developer.