Project Stories for Remodelers

Project Stories for Remodelers | Tess Wittler

High-end remodelers Custom home builders

Your Best Projects Deserve to Be Found

Fully produced project stories — written, optimized, and published — so your completed work keeps attracting new clients on Google for years.

Built specifically for high-end remodelers and custom home builders by someone who's spent 20 years in your industry.

See How It Works ↓

You Do Incredible Work. But Google Doesn't Know It Yet.

You just wrapped a stunning $300,000 kitchen addition. Your clients are thrilled. The photos are gorgeous. And then it lives in a folder on your phone — maybe gets posted to Instagram once — and disappears.

Meanwhile, a homeowner nearby is searching...

"Whole home remodel McLean VA" — and finding your competitor
"Kitchen addition before and after Corvallis" — and not your work
"Design-build remodeler Charlotte" — and you're nowhere

You know you should be doing something with your completed projects. You just don't have the time, the system, or the words to make it happen.

This is exactly what project stories fix.

A Project Story Is Not a Blog Post

It's a fully optimized, search-targeted page on your website that documents a specific completed project — written to rank for the exact searches your ideal clients are making.

Things like "kitchen addition before and after Fairfax VA" or "whole home remodel cost in Cincinnati." Searches made by real homeowners who are nearly ready to call.

Unlike a social post that disappears in 48 hours, a project story builds trust because it's real — real project, real photos, real outcomes — and it compounds over time, working for you for years after it's published.

It also supports your Google Business Profile, giving Google consistent signals about what you do and where you do it.

3–5 yrs

How long a story keeps working

48 hrs

How long a social post lasts

High intent

Searches these captures

Everything Handled. Nothing Left For You to Figure Out.

This isn't a writing service. It's a full production service. Here's what goes into every single project story:

Before We Write

Project intake form
Interview call or async video
Photo collection from your team
Photo curation — best images selected
Image resizing + compression
Alt text written for every image
Captions where appropriate

Writing + Optimization

Full story (1,000–1,500 words)
Written in your brand voice
Local keyword targeting
File tag + meta description
H1/H2 structure optimized
Internal links to service pages

Publishing + Technical

Uploaded + formatted in WordPress
Categories + tags set correctly
Schema markup reviewed
Featured image set

After Publishing

GSC indexing request submitted
GBP post written + scheduled
Monthly analytics snapshot

You provide the project details and photos. I handle everything else — from the first interview to the moment it goes live and gets submitted to Google.

Why Project Stories Move the Needle on Google

High-intent local searches — "kitchen remodel Dallas TX," "basement remodel McLean VA" — are exactly what project stories are built to capture. These searchers are nearly ready to call. They're not browsing; they're deciding.

Google rewards specificity. A page about one real project in one real location signals relevance in a way a generic services page never can. And every story you publish adds to a body of evidence that tells Google: this company does exceptional work, in this area, for these types of projects.

Project stories also strengthen your Google Business Profile — because they confirm what your GBP claims. Google cross-references both, and consistency across your site and profile builds the kind of authority that drives rankings.

"In a single 28-day period, 5 project story pages for a Pittsburgh custom home builder — a craftsman home in Venetia, a farmhouse in McDonald PA, an accessory dwelling unit, a pool house, a spec home in Upper St. Clair — drove 192 visits from homeowners searching for exactly those project types in exactly those locations. All 5 pages rank in the top 25 most-visited pages on their site. That's highly targeted traffic, arriving month after month, from work that was already done."

→ Prime 1 Builders — Google Analytics, Feb 28–Mar 27, 2026

Choose Your Sprint

Project stories work best when published consistently over time. Packages start with a 3-month minimum commitment — because that's how long it takes to start seeing Google pick them up and reward them.

3-Month Sprint

$3,500

3 stories total · 1 per month

Full production on every story
2 GBP posts per story
GSC indexing each month
End-of-sprint analytics snapshot

Best for: Remodelers who want to test the process and document 3 signature projects.

This Is Built For You If...

You're a high-end remodeler or custom home builder doing $2M+ annually
Your projects are worth documenting — kitchens, additions, whole home remodels, custom builds
You have completed projects sitting undocumented right now
You're tired of being invisible on Google while your work speaks for itself everywhere else
You understand that marketing is a long game — and you're ready to invest in assets that compound

This probably isn't the right fit if:

You're looking for quick lead generation through ads
Your projects are primarily small repairs or maintenance
You're not willing to provide photos and project details

20 Years In Your Industry. Not Just Marketing.

I've spent 20 years writing content specifically for remodelers and custom home builders. I understand design-build, I understand how homeowners make decisions, and I understand what makes a $300,000 project different from a $30,000 one.

I'm not a generalist marketing agency that learned construction from a Google search. I'm the person who writes your project stories the way they deserve to be written — and makes sure Google can find them.

Learn more about Tess →

What Remodelers Say

Working with Tess as been great for helping drive more organic traffic to our website. Her knowledge of SEO and technical writing skills in the home building industry have really made a difference in making us show up in the Google rankings.

— Carlos Adame, Transom Remodeling

Tess has been instrumental in assisting us with growing our business. She has great ideas and brings industry knowledge to the table that has really helped us over the years. We consider her part of the Prime 1 Team!

— Dan Meade, Prime 1 Builders

Ready to Put Your Best Work on the Map?

I take on a limited number of sprint clients at a time to make sure every project story gets the attention it deserves. If you're interested in getting started, let's have a quick conversation about your projects and whether this is a good fit.

Schedule a Free 20-Minute Call →

Not ready to talk yet? Browse my portfolio for examples →