Build an Email List That Actually Works
A Free 4-Week Email Foundation Challenge for Builders & Remodelers
If your email list feels messy, underused, or like something you should be doing better with — this challenge is for you.
Over four weeks, you’ll clean up your list, fix how people subscribe, set up smart automations, and create a newsletter system you can realistically maintain — without funnels, pressure, or complicated tech.
This is about building a solid email foundation once, so everything else works better.
What This Challenge Is (and Isn’t)
This is:
- A step-by-step reset of your email list
- Focused on clarity, systems, and long-term usability
- Designed for busy builders, remodelers, and in-house marketers
This isn’t:
- A “write emails every day” challenge
- A sales funnel bootcamp
- Another thing that creates more work than results
By the end, you’ll know exactly who is on your list, why they’re there, and what happens next.
What You’ll Work On Each Week
Week 1: Clean Up & Clarify Your Email List
Review your current list, remove what doesn’t belong, and identify subscriber types so you’re starting with clarity instead of chaos.
Week 2: Fix How People Join Your List
Audit your lead magnets and signup forms to make sure they’re working, relevant, and easy to use — no broken links or dead ends.
Week 3: Set Up Smart Autoresponders
Create simple, intentional autoresponders for different subscribers (newsletter vs. lead magnet) so expectations are clear from day one. Templates included!
Week 4: Create a Newsletter System You’ll Stick With
Define your cadence and content framework, then set up a repeatable newsletter system that supports your marketing long-term.
How the Challenge Works
✔ Completely free
✔ Delivered weekly by email
✔ Each week includes clear, practical action steps
You can complete each week in 30–45 minutes.
No perfection required — progress is the goal.
Why I'm Hosting This Challenge
I’ve worked with builders and remodelers for nearly 20 years, and email is still one of the most underused — and misunderstood — marketing tools in the industry.
That’s especially risky right now.
Search behavior is changing. Social platforms are unpredictable. Algorithms shift, visibility drops, and businesses are realizing how little control they actually have over rented platforms.
Email is different.
Your email list is one of the few marketing assets you truly own. It’s a direct line to people who have already raised their hand, shown interest, and given you permission to stay in touch — without relying on changing algorithms or third-party platforms.
And yet, most email lists aren’t set up to support real relationships or long-term growth. They’re often messy, neglected, or treated as an afterthought.
Most people don’t need more marketing ideas.
They need stronger foundations.
This challenge is about fixing what’s underneath — so your email list supports your visibility, builds trust over time, and actually works alongside the rest of your marketing.
Ready to Build a Better Email Foundation?
Join the free 4-week Email Foundation Challenge and start setting up an email list that works for you — not the other way around.