About Tess Wittler
SEO & Marketing Strategist for Remodelers, Builders — and Proud Construction Nerd
If you’ve ever thought:
“Is my website even working?”
“Why does marketing feel like such a waste of time and money?”
“Where are the right leads — the ones we actually want?”
You’re not alone — and you’re exactly who I help.
I work with custom home builders and design-build remodeling firms across the U.S. and Canada to generate and nurture leads using marketing strategies that are practical, transparent, and grounded in how the construction industry really works.
I’m not here to bury you in jargon or hand you a spreadsheet you’ll never open. I’m here to help you make smart marketing decisions, understand what’s working (and what isn’t), and build systems that support your long-term goals.
Why Builders and Remodelers Work with Me
I didn’t plan on a career in construction — I fell into it during college when I worked for a fire sprinkler contractor, and once I was in, I never left. After working for the Pennsylvania Builders Association and a local Home Builders Association, I launched my business in 2007 — and I’ve been helping builders and remodelers sharpen their marketing ever since.
I understand the language of the jobsite and the dynamics of a custom build. I know what makes the design-build process different from traditional remodeling — and why your ideal clients care about more than just the price per square foot.
Most clients come to me after working with marketing providers who didn’t fully understand the industry or gave their account minimal attention. One of the most common things I hear is:
“We never knew who our account rep was — we got passed around constantly.”
When you work with me, you work with me. I’m the strategist, the writer, the sounding board, and the one who keeps things moving forward.
More than "Just a Blog Writer"
Yes, I write blog articles — but that’s just one part of a much bigger plan. I’m often brought in as a strategist to clarify messaging, improve SEO, and help builders stop wasting money on disconnected marketing tactics.
I focus on what really matters: better leads, clearer messaging, and marketing you can finally feel confident in.
A Bit More About Me
I live in the Pacific Northwest, about 45 minutes outside Seattle, with my husband, Jason, and our two Chesapeake Bay Retrievers, Sumi and Taika.
When I’m not writing, you’ll find me outdoors — hiking, fishing, taking photos — or cheering on the Washington Capitals or Seattle Kraken (I’m a huge hockey fan!).
I’m a Central Pennsylvania native with a construction heart and a strategic marketing mind. I believe great marketing shouldn’t feel complicated — it should feel like a natural extension of how you already serve your clients. That’s the kind of work I aim to do every day.
Yes — both. I work with many clients on a monthly retainer for ongoing SEO and content strategy, but I also offer one-time projects like website content refreshes, blog planning, and SEO audits. If you’re not sure what you need yet, we can start with a strategy session.
Yes. When you hire me, you get me — not a junior account manager or outsourced team. I’m the one reviewing your analytics, writing your content, and giving you feedback. That means consistent communication, clear expectations, and no surprises.
I work almost exclusively with residential construction professionals — including custom home builders, design-build remodeling firms, and specialty contractors. If you build or renovate homes, I probably know your world (and your ideal client) better than most marketers.
Absolutely. Some of my clients hire me as a strategist to develop their content plans and optimize existing work (so they can do it themselves), while others want full execution — blogs, service pages, email campaigns, etc. I can advise, write, or do both — we’ll tailor it to what you need.
It usually begins with a quick call to talk about your goals and challenges. From there, I’ll recommend the best next step — whether it’s a foundational strategy phase, an audit, or a retainer. If we’re a good fit, I’ll send over a proposal and timeline to get started. Contact me to get started.