Website Content

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How to Build Solid Foundation with Your Website

Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their …

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How Can Contractors Increase Web Search Results? Give Answers to Questions

Like most contractors, one of your primary web marketing goals should be getting found in search results. You understand that being found in search results equates to more people visiting your website … which can result in more sales. There are many good SEO firms out there that can help you with this, but you …

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lead-generation

Lead Generation: Who Visits Your Website?

As a contractor, you probably have invested time and money to get your business noticed online. You may have hired a web designer to create a professional-looking website and even worked with a copywriter, like me, to hone in on the message and create good, organic SEO results. You probably also spend a reasonable amount …

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Does Your Website Content Answer Burning Questions?

  Why do you think that a homeowner comes to you website? Do they come to your website for the same reasons why they use Pinterest, Zappos or Amazon? If you answered “No” you are on the right track. But why do they come to your website? What are they looking for? When a consumer …

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