Prospects

Content Marketing for Builders: What is it? And why should I care?

Leave a Comment / content marketing / By Tess Wittler

Content marketing is becoming the foundation for businesses large and small, but many builders and remodelers are still a bit unclear as to what content marketing actually is. Wikipedia defines content marketing this way: “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current …

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Writing Blog Content: What Do I Write About?

1 Comment / blogging, social media / By Tess Wittler

Contractors tell me all the time how they want to start a blog, but they simply don’t know what to write about. And these same contractors recognize the value of a blog and understand that their blog is a living thing –it isn’t something you do once and it’s done. In order for a blog …

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5 Reasons Why Customer Success Stories Work

Leave a Comment / project stories / By Tess Wittler

By Tess Wittler Success stories (sometimes called case studies) show impact on people ― something positive that’s occurred as a result of purchasing your products or services. The goal of success stories is to impact your prospect’s buying decisions. Success stories merge two influential marketing techniques: testimonials and storytelling. This powerful combination builds a memorable …

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