marketing online

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How to Build Solid Foundation with Your Website

Moving along in this 5-part series, now it’s time to look at building a solid foundation with your website. If you recall, in Part I, we looked at how to develop an online marketing plan. But first … Are you making this common online marketing mistake? Too many contractors make the mistake of building their …

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online-lead-generation

5 Proven Digital Marketing Techniques for Contractors

  In this video, I talked about how lead generation should work which came as a result of a conversation I had with a contractor. He was frustrated with his social media efforts and even started wondering if he was “wasting time.” This is a conversation I have at least once a week, and while I …

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online-lead-generation

How Online Lead Generation Should Work

  Earlier today I spoke to a contractor who knew that he was missing “something” with his online marketing efforts. He has a blog, has an email list and does social media from time to time, but none of it was generating the ROI he knew he should be getting. He was becoming very frustrated …

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Connect Your Online Marketing Dots for ROI

  Are you frustrated with your online marketing efforts? Do you often wonder why is it that others have said that their social media efforts are paying off, yet you can’t seem to figure out HOW that’s possible? And most importantly, do you question when the heck are you actually going to see a return …

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Where’s Your Social Media Presence?

John Chow made this comment on his blog, John Chow dot Com, earlier this year, and when I stumbled upon it, it hit home: “It’s no secret that the future of the Internet is social media and videos. Millions of people watch videos on YouTube everyday. It’s the world’s second biggest search engine. 3.5 billion …

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What offers work best in direct and online marketing?

By Tess Wittler According to catalog consultant Stephen Lett, the most effective catalog and multi-channel offers are: Free shipping. Dollar amount off. A percentage off. A free gift with purchase. Lett notes that free shipping can increase catalog sales by 20% or more. Dollar discounts work better than percentage discounts because, says Lett: “Consumers can …

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