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My Builders’ Show Take-Aways: 2016

Last week, I had the pleasure of traveling to Las Vegas to attend the International Builders’ Show for the second year in a row. Every year, the Builders’ Show continues to amaze me – with so many opportunities to see products, network and learn. Note: You can read last year’s recap, “My 5 Big Take-Aways …

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Nobody Cares About Your Product

Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; …

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