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My Behind-the-Scenes Headline Creation Journey

A moment of complete honesty. For years, I’ve dreaded writing headlines. The headline is usually the last piece of any content I create, and it is not my favorite thing to write. But last year, that all changed. Writing headlines became fun again because CoSchedule introduced their free tool, Headline Analyzer. In content marketing, headlines are important. There is […]

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Successful Newspaper Advertising for Contractors Part 3: Headline Development

I am happy to present another insightful guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Thanks for stopping by, Darren! This is Part 3 of a 3-part article. Read Part 1 here >> Read Part 2 here >> […]

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