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What are consumers saying about blogs?

Builders and remodelers who incorporate a blog into their marketing strategy also understand the value of content marketing. I read a great definition of content marketing used by Joe Pulizzi, the co-author of Get Content, Get Customers and the founder of the Content Marketing Institute (among other things). He defines content marketing as, “the art …

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How Contractors Use Social Media with Traditional Advertising

  The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Let’s make Darren feel welcome by posting your comments below! Many thanks! Traditional advertising platforms such as direct mail and print Yellow Pages are designed …

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The Communication Break-Down Train

I’ve been thinking a lot about communication lately – particularly how easily we take it for granted. Most all of us are prisoners of technology, so when you think about technology in relation to communicating, the world becomes much smaller. Cell phones, email, and the combo Blackberry rule the business world, right? We communicate non-stop: …

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