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Tag Archives for " email newsletter "
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5 Content Challenges Every Marketer Has

What is your biggest content challenge? Truth is, every marketer has them. Even the biggest names in the industry have challenges in creating, curating and keeping content fresh, but because their content is so good – and their online messages are so consistent – we often think we are the only ones with content marketing […]

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Email Newsletters and LinkedIn

I received this question from one of my clients over the weekend: Tess: Are we allowed to send our email newsletter out to our LinkedIn connections? I thought that if he was curious as to how best to use LinkedIn to grow his reach, you may be too … so here’s the answer I gave […]

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Lose Focus; Lose the Game

Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week. How many of you watched the NFL play-off games over the weekend? Ya, me too. For those of you who watched the Ravens v. Steelers game, how many of […]

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Stories Sell the Heart

By now, you’ve figured out that people make purchases on emotion first – not necessarily on logic. The emotion pulls them into the buying equation, and from there, they use the solid facts and figures behind the product and/or service as reassurance that the purchase is a good idea. For example, let’s look at swimming […]

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E-Newsletters Need Great Content

New for 2011, every Monday morning I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week. A reader may sign up for your email newsletter any number of reasons. Perhaps they wanted the “free report” that came along with providing their […]

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