Running a successful email newsletter program requires creativity, hard work and dedication. It’s not easy to get subscribers to your list or convert them into loyal buyers of your products. You’ll have some questions along the way, too – like “How often should I send out my email newsletter?” If you’re a home improvement contractor, […]
Starting a Newsletter? 10 Questions to Ask That Help You Maximize Results Read More »
The biggest reason to hire a freelance marketing consultant is that you are working with somebody who knows your industry and how to market your business. It can be an investment that pays dividends for years to come. As a contractor, you have a hectic workload. You probably juggle multiple projects at a time, and
4 Reasons to Hire A Freelance Marketing Consultant Read More »
Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies,
Success Stories: The Key to Effective Contractor Marketing Read More »
Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,
Improve Construction Marketing Efforts with Case Studies Read More »
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Jottings is a bi-weekly newsletter for
Building Industry Professionals
who want to get off the “content churn” and instead, build stronger connections with meaningful content.