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Tag Archives for " content marketing "

My Behind-the-Scenes Headline Creation Journey

A moment of complete honesty. For years, I’ve dreaded writing headlines. The headline is usually the last piece of any content I create, and it is not my favorite thing to write. But last year, that all changed. Writing headlines became fun again because CoSchedule introduced their free tool, Headline Analyzer. In content marketing, headlines are important. There is […]

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5 Content Challenges Every Marketer Has

What is your biggest content challenge? Truth is, every marketer has them. Even the biggest names in the industry have challenges in creating, curating and keeping content fresh, but because their content is so good – and their online messages are so consistent – we often think we are the only ones with content marketing […]

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How to Create an Amazing Online Marketing Plan That Will Actually Get Noticed

Many contractors want to develop an online marketing plan that will result in creating an even stronger presence through content. While most understand that content marketing is a long-game and won’t provide instant results, they are taking steps today to develop a plan that will accomplish their #1 marketing goal down the road: Bring in new […]

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Content Marketing in Construction

Many in the construction industry are finally recognizing that content marketing is a smart marketing investment for generating leads and moving prospects through the sales funnel. In fact, according to a recent survey conducted by the Construction Marketing Association, 82% of companies surveyed employ content marketing in their construction business (referred to as inbound marketing). […]

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