Construction Marketing

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Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, …

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The Benefits from Blogging for AEC Companies

Many AEC companies struggle with the idea of integrating blogging to their marketing mix for a variety of reasons: 1) It is hard to measure the return on investment (ROI), 2) It takes resources – often 18 or more months to see any results and 3) Firms are unsure where to begin – and what …

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Introducing 30+ Resources for Contractors

As a contractor, one of the best ways to improve your construction business is by learning from others. Many of us participate in building-related associations and/or groups so that we can network and engage with others in our profession. Learning from each other is, by far, the most effective and efficient way to improve any …

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Contractors Not Blogging Are Missing the Boat

Last week, I wrote a blog post called “Content Marketing For Builders: What is it? And why should I care.” Since then, I’ve come across some pretty compelling data that supports my message that content marketing is here to stay – and growing among consumers as the preferred way to gather information about businesses and …

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Successful Newspaper Advertising for Contractors Part 3: Headline Development

I am happy to present another insightful guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Thanks for stopping by, Darren! This is Part 3 of a 3-part article. Read Part 1 here >> Read Part 2 here >> …

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Successful Newspaper Advertising for Contractors, Part 2

The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. [This is Part 2 of a 3-part article. Read Part 1 here >>] Tips for Local Newspaper Ads Use coupons giving a dollar amount off, not …

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Successful Newspaper Advertising for Contractors, Part 1

Here is another awesome guest post by Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. I hope you like his stuff – because he’s got a lot of great ideas to share so I’ve invited him to stick around here for …

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A Better Way to Think About Social Media

The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Think of social media as relationship selling. Social media marketing is exactly like relationship selling in that by focusing on taking care of people – clients …

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How Contractors Use Social Media with Traditional Advertising

  The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Let’s make Darren feel welcome by posting your comments below! Many thanks! Traditional advertising platforms such as direct mail and print Yellow Pages are designed …

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