Construction Marketing

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Improve Construction Marketing Efforts with Case Studies

Best practices for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers, …

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Introducing 30+ Resources for Contractors

As a contractor, one of the best ways to improve your construction business is by learning from others. Many of us participate in building-related associations and/or groups so that we can network and engage with others in our profession. Learning from each other is, by far, the most effective and efficient way to improve any …

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Successful Newspaper Advertising for Contractors Part 3: Headline Development

I am happy to present another insightful guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Thanks for stopping by, Darren! This is Part 3 of a 3-part article. Read Part 1 here >> Read Part 2 here >> …

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How Contractors Use Social Media with Traditional Advertising

  The following is a guest post from Darren Slaughter, a construction marketing consultant who works with contractors large and small to sell more, advertise better, and market to buyers. Let’s make Darren feel welcome by posting your comments below! Many thanks! Traditional advertising platforms such as direct mail and print Yellow Pages are designed …

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