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Tag Archives for " Blogging "

Blogs: A Proven & Powerful Tool in Construction Marketing

If you don’t have a blog as part of your construction marketing strategy yet, you should. Construction blogs do a million different marketing tasks for you, and all you have to do is make it a priority to post regularly. Blogging can do everything from driving traffic to your website to building your reputation, and from increasing […]

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5 Content Challenges Every Marketer Has

What is your biggest content challenge? Truth is, every marketer has them. Even the biggest names in the industry have challenges in creating, curating and keeping content fresh, but because their content is so good – and their online messages are so consistent – we often think we are the only ones with content marketing […]

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Contractors Not Blogging Are Missing the Boat

Last week, I wrote a blog post called “Content Marketing For Builders: What is it? And why should I care.” Since then, I’ve come across some pretty compelling data that supports my message that content marketing is here to stay – and growing among consumers as the preferred way to gather information about businesses and […]

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Writing Blog Content: Defining a Niche

Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved […]

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