Copywriting Services
My Copywriting Services
Construction industry professionals hire me because I’ve spent my entire career working in their industry. I am a total geek for construction – and love to study, learn and grow with this vibrant and innovative community.
Here are some of the ways you can tap into skills and industry knowledge to help your company gain more business:
Thought Leadership
Thought leadership content is designed to bring a higher level of thinking about a specific problem the industry faces. Because it is heavily researched and fact-based, it can establish your company as a credible, trusted resource in the industry. Having worked with business leaders and volunteer leadership on a variety of projects across all aspects of the building industry, I can help you craft a compelling, thoughtful piece.
- Thought essays and articles
- Testimony used on Capitol Hill/ICC Code hearings
- Ebooks and guides
- Researched reports
- White papers
Lead Generation
The buying process has changed. Customers are savvy and spending time researching solutions prior to ever connecting with you. This means marketers must focus on being found via inbound marketing efforts. I can create content that assists with your lead-generation efforts and get you noticed.
- Emails and landing pages
- Ebooks, checklists and guides
- Newsletters and blogs
- Webinar and video scripts
- White papers
Content Marketing
In today’s noisy online world, it takes more than good content to be noticed; it takes content that is relevant. In fact, in a 2018 Demand Generation Benchmark Survey, 73% noted companies are focused on lead quality over lead quantity. I excel at delivering content that is informative, memorable and relatable to your audience – to make an impact.
- Content strategy
- Articles and blog posts
- Case studies, project stories and customer success stories
- Ebooks, checklists and guides
- White papers
- Webinar and video scripts
- Web copy
To learn more about my process, view my Frequently Asked Questions (FAQs) page.
