Search Results for: project story

success-stories-contractor-marketing

Success Stories: The Key to Effective Contractor Marketing

Success stories can be one of your most powerful marketing tools. A good story sticks with us. A good story has the power to move us, both emotionally and to action. Stories resonate with us in a way that numbers can’t match. Considering these truths, using stories for contractor marketing is a no-brainer. Success stories and case studies, […]

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Improve Construction Marketing Efforts with Case Studies

Best practice for construction marketing involve proven results, right? But how to convey those results to others is often a big challenge for contractors. Those in the building industry tend to be analytical – wanting to share findings in the form of numbers and percentages. While this practice tends to work well for some buyers,

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online-marketing

Online Marketing: What Makes You Different?

In online marketing, one of the most important messages to convey is what makes you different from everyone else in your industry. Many contractors think this is “quality craftsmanship,” but this doesn’t mean much to consumers. Consumers assume that you know your craft. The other phrase contractors like to tout is “exceptional customer service.” This

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5 Ways to Generate Leads With Case Studies

When remodelers are looking for the “secret” to generating leads, one does exist – right under their noses. It inspires prospects, displays their fine craftsmanship and even spurs on sales. It’s called writing case studies (or project spotlights). Project spotlights are a remodeler’s “secret weapon” to showing potential customers the thoughtful design and detail put into

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