Last week, I wrote a blog post called “Content Marketing For Builders: What is it? And why should I care.” Since then, I’ve come across some pretty compelling data that supports my message that content marketing is here to stay – and growing among consumers as the preferred way to gather information about businesses and products.
Take this post from Construction Marketing Blog announcing “Content Marketing is King for Construction!” In this post, types of content marketing were identified in 2010 study conducted jointly by MarketingProfs and the Content Marketing Institute. Check out these top contenders!
Content Marketing Usage (By Tactic)
79% – Social Media (excluding blogs)
78% – Article Posting
62% – In-Person Events
55% – Case Studies (FYI, I call these Customer Stories)
51% – Blogs
Pretty powerful statistics, yes? Want more proof? Darren Slaughter at Darren Slaughter [dot] com posted an article just this morning about why contractors should be blogging. As has he so eloquently notes, “Unless you are blogging consistently you probably don’t pay too much attention to your [web]site. And that’s why your competition is kicking your ass!”
Go to daily5Remodel and do a search for “blog” and “content marketing” and you are rewarded with dozens of articles on how remodeling companies can integrate content marketing tactics to increase their presence and awareness in their markets. I particularly like this article: Don’t Waste Your Money on Marketing.
Type “content marketing for builders” into your Google search and these great articles come up:
And my favorite (because it appears first on the Google search … and happens to be my article): Content Marketing For Builders: What is it? And why should I care?
Did you notice that my example happens to prove the point? Content marketing does work! If a prospective home building client types “content marketing for builders,” he’s going to see my information as the first non-advertised spot on the list. It doesn’t get any better than the first listing on page one of Google, does it?
Think of the power in that and apply that to your business.
Guys, content marketing is here to stay and is quickly becoming the go-to marketing option for savvy builders, remodelers and trade contractors. Creating content supports company goals such as awareness, customer retention and even lead generation and transforms marketers into publishers.
If content marketing is still a foggy concept for you, my blog has more articles on the subject (content marketing or newsletters are good places to start). Take the time to become familiar with how content marketing works, and then develop a plan to integrate it into your overall marketing strategy today.