When I was in college, I spent an excessive amount of time thinking about life and writing about it. Much of that was brought on by a family situation that required my attention, so writing about it was therapeutic for me. Most of it, as I’ve now learned later in life, came from that’s who I am. I think (a lot); I write (even more) and from there, it becomes a story.
Back then, I didn’t know that thinking and writing were going to end up being so much more in my life. I knew early on that becoming the next Stephen King probably wasn’t in the cards for me. But going down a path that led to copywriting for the construction industry? This is so much more than a profession. It’s my passion!
When I started my business in 2007, content marketing was still a fairly new concept, and in particular, blogging for business had just started taking shape. Fast forward five years, and “Content is King!” For me – the constant storyteller – the emergence of content marketing as a viable (and must-have) aspect of your marketing strategy has been an insanely exciting experience.
Content marketing is about sharing great stories.
As a freelance copywriter, not only do I get to write content, but I also become engrossed in my clients’ businesses so I can properly tell their amazing stories. I learn about them by studying their past and asking a lot of questions. I feel honored to be a part of their team as their virtual copywriter, and I write their blog posts, newsletter articles and customer success stories as if they were my own story to share.
That is one of my stories. What are yours?
This is why content marketing works. Great content captivates you. Did you notice what I did there? I told you a story in such a fashion that it absorbed you. It told a story – while also gently reminding you of the copywriting services I provide.
Content marketing isn’t going away. It is only becoming a stronger aspect of marketing, and if you aren’t producing great content on a consistent basis, your business will lose.
- Writing blog articles
- Developing email marketing systems to nurture your leads
- Shooting videos
- Recording podcasts
- Hosting webinars
- Writing customer success stories
- Providing free reports to online visitors
- Always assessing and re-working your website content (no more once-and-done websites)
It also means sharing this information via social media networks and interacting with those people. Content marketing is about creating meaningful connections and viewing your subscribers, followers and fans … as people.
It’s people who enjoy a good story. It’s people who, over time, will share your story with others. And that’s why content marketing works.
So I ask you, will you become a storyteller for your business? What are some barriers that are holding you back?