Archive

Category Archives for "writing & communications"

My Win Book

By Tess Wittler Earlier this year, I was speaking to an old friend of mine, John Holahan of Liberty Homes, and he mentioned a book he thought I would be interested in reading: What’s Your Story? by Craig Wortmann. See, John recognizes that I have a knack for and love to tell stories … and […]

Continue reading
2

Best tip for writing a great home page

By Tess Wittler “Keep your home page language simple,” advises master web copywriter Nick Usborne. When visitors arrive at your site, they are in a hurry to find out if you have what they want. Your copy needs to communicate a great deal, quickly, and demand very little. In other words, don’t make your visitors […]

Continue reading

Writing, Marketing and Shiny Objects Syndrome

I received this email last week from Marcia Hoeck and without a doubt, it caught my attention. The subject line read: Entrepreneurs and ADHD. Here’s how first few sentences went: Do you ever feel like you have ADHD? A lot of entrepreneurs feel that way. And there are a lot of surprising similarities between the […]

Continue reading
2

Stay In-Front of Your Customers with Newsletters

How do you inspire customer loyalty? One way is to let them know that you are thinking about them all the time. When you have new things to share, be sure that your customers are the first to know. Just about everybody has received a newsletter at one time or another. It can be one […]

Continue reading

Advantages of Starting a Business Blog

Are you blogging these days? Just about everyone is doing it from housewives to teenagers. As a business owner, you would benefit from a blog as well. Blogs started off as simply online journals to express thoughts to friends and family, but they have evolved into so much more. Blogs are everywhere, and businesses are […]

Continue reading