writing & communications

Two Words that Build Strong Business Relationships

You’ve heard me often talk about ways you can build strong business relationships and distinguishing yourself from other construction firms. Let me share something that happened to me this week. It is the day before trash day, and I am going through the mountain of mail we’ve received in the last week. See, I’ve already …

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3 No-Fail Strategies for Crafting Must-Read Headlines

Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail …

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Freebie Friday: Maximizing Your Awards

Last Friday evening I had the pleasure of attending the Building Industry Association of Lancaster County’s 21st Annual Parade of Homes Gala. There, they recognized the extraordinary array of design and style displayed in 41 of the finest new homes across Lancaster and Lebanon Counties. That same night, the Home Builders Association of Metro Harrisburg …

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