writing & communications

Two Words that Build Strong Business Relationships

You’ve heard me often talk about ways you can build strong business relationships and distinguishing yourself from other construction firms. Let me share something that happened to me this week. It is the day before trash day, and I am going through the mountain of mail we’ve received in the last week. See, I’ve already …

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3 No-Fail Strategies for Crafting Must-Read Headlines

Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too. Here are three no-fail …

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How to Make an Editorial Calendar

With my declaration of “A Blog Post a Day Challenge” yesterday, I had to pull out my editorial calendar and make some big adjustments! What went from writing 2-3 posts a week now was full-on 7 posts a week for through the end of the year (in addition to my e-newsletter, Jottings, that I publish …

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When Problems Appear …

  When things go “to hell in a hand basket” how do you react? What do you do to rectify the situation … and avoid crisis? Because of technology, we live in a fast-paced world and have easy access to people 24/7. This means that while you are sleeping, eating or spending a Saturday afternoon …

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Freebie Friday: Maximizing Your Awards

Last Friday evening I had the pleasure of attending the Building Industry Association of Lancaster County’s 21st Annual Parade of Homes Gala. There, they recognized the extraordinary array of design and style displayed in 41 of the finest new homes across Lancaster and Lebanon Counties. That same night, the Home Builders Association of Metro Harrisburg …

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Good Copywriting Finds The Pain

If you are in sales, you’ve understand that selling isn’t just about a customer’s needs. The art of selling is about getting past talking about features – and digging into the heart of WHY a customer wants what he wants. For example, Mr. Beckham walks into a car dealership and says he needs a vehicle. …

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Writing Blog Content: Defining a Niche

Last week I wrote a blog post titled “What to write about.” Now that you have your general list of possible topics, you may want to consider defining your niche in the blogging arena. Here’s what I mean. Although your business may have started out as a general business, over time, it has probably evolved …

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Creating Loyal Customers

Last Friday, the doorbell rang a little after 8pm, and I tripped my way over my dogs (aka “the girls) to answer the door. Turns out, the doorbell-ringing culprit was a college-aged kid named Drew selling lawn-care service for a national franchise and asked if I was interested. Since it was after 8 and I …

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Nobody Cares About Your Product

Every Monday I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week This week’s marketing nudge comes from David Siteman Garland’s book, “Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business.” I devoured this book in two days; …

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My Win Book

By Tess Wittler Earlier this year, I was speaking to an old friend of mine, John Holahan of Liberty Homes, and he mentioned a book he thought I would be interested in reading: What’s Your Story? by Craig Wortmann. See, John recognizes that I have a knack for and love to tell stories … and …

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