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Category Archives for "writing & communications"

My Behind-the-Scenes Headline Creation Journey

A moment of complete honesty. For years, I’ve dreaded writing headlines. The headline is usually the last piece of any content I create, and it is not my favorite thing to write. But last year, that all changed. Writing headlines became fun again because CoSchedule introduced their free tool, Headline Analyzer. In content marketing, headlines are important. There is […]

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When Problems Appear …

  When things go “to hell in a hand basket” how do you react? What do you do to rectify the situation … and avoid crisis? Because of technology, we live in a fast-paced world and have easy access to people 24/7. This means that while you are sleeping, eating or spending a Saturday afternoon […]

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