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Email Marketing By The Stats

Are you wondering if email marketing is still a worthwhile strategy? Let me share some stats: More than 50 percent of U.S. respondents check their personal email account more than 10 times a day. (Campaign Monitor, 2017) 99% of consumers check their email every day. (DMA Insights, 2017) Active email accounts are expected to hit …

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Making Better use of those Amazing Houzz Testimonials

Last week I was on a call with one of my clients from California. During that conversation, the client asked what my opinion was about linking the article I was writing for them to a testimonial on Houzz. For this situation, I don’t recommend it. Here’s why. You work hard to get a consumer onto …

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The Most Important Part of a Newsletter

Earlier this week, Facebook reminded me of how far I’ve come in two years. Those Facebook memories are pesky like that, right? Two years ago, I was sitting in the Comfort Inn breakfast area knocking out yet another article for a deadline. The Wi-Fi connection stunk, the coffee was bad, and I was tired. Exhausted …

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Email & the Bear

I grew up in a rural part of Pennsylvania – a small college town smack-dab in the middle of the state. If you were to cut Pennsylvania in the middle by length and again by height, where the two points intersect is where I grew up. It was a good childhood.  Dad loved nature and …

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Content Ideas for Contractors

How do you come up with good content ideas for your blog and your newsletter? I’ve found that no matter what industry you are in, this can be a real struggle. But here’s the thing (and I know you already know this), good content ideas are everywhere. They are in the conversations you have with …

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