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JOTTINGS: That One Thing

I have a question for you: With only 14 days left in the year, what’s the one thing you’ll do yet in 2020? What’s that one thing that you will … finally take care of so you don’t carry it over to the new year? complete to end 2020 on a high note? give up … and be okay

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JOTTINGS: Try this instead #ChangeIt

Change It. That was the advice I got from a recent coaching session. “Set your intention and change it” is what she told me. One of the things I’ve struggled with this year is that my project schedule goes out the window ALL THE TIME. I end up juggling client work and putting in grueling hours because of unanticipated

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Email Newsletter Program Qualities: What to Look for

If you are wondering what to look for in an email newsletter program, you aren’t alone. There are many different done-for-you newsletter programs available, but not all are the same, which is why you should identify what qualities you want in a program before selecting. What to look for in an email newsletter program Not all done-for-you newsletter programs

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Email Marketing Ideas to Grow Your Business

Email is a powerful marketing component—when done right—and keeps your pipeline of qualified leads flowing. So why is email marketing often overlooked? Too many small businesses perceive email marketing as low value, when really the culprit is the lack of email marketing ideas or the execution itself that needs to be adjusted to garner higher effectiveness. Here are just

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JOTTINGS: what’s Up with Lumber Prices?

Here’s a content idea for you: Lumber Prices. Let me explain. A few weeks ago, I got a text message from my brother: What’s up with lumber shortage and price? He was trying to complete building a workbench (a summer-long project) and was baffled by the prices when he went back for more lumber. According to Yahoo! Finance, there was

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Before the Content: How to Start an Email Newsletter

Over the course of my 13 years in business, I’ve done my fair share of newsletter projects, which include teaching “how to start an email newsletter” programs at industry events to writing articles and designing email marketing campaigns for my clients. Before I began my freelance writing business, I wanted to learn all I could about starting an email

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