Article Round Up | Week of May 19, 2017


Happy Preakness Weekend! Do you think that Always Dreaming trained by Todd Pletcher can take home a second win on his quest to capture the Triple Crown? As an alumnus of the same program my husband graduated from, we are certainly rooting for Pletcher!

Here are my favorite finds from around the web:

Effective and Easy SEO Tips for Small Businesses is one of the most effective ways to drive prospects to your website, but it requires some work. Here are some easy SEO tips for small businesses. Read more at

There are many good points contained within this article, but my favorites are # 2: PRE-PLAN your blog content strategy (you’ve got to do this) and # 4: Always fill in the meta title, description, and keywords. In short, to be effective with content marketing, you need to have an SEO plan/strategy. Stop winging it.

Take Away: Blogging is more than writing the article and sticking it on your website. There are a lot of steps involved (and thought behind) ensuring that the content you publish works hard for you.

How to make 8 pieces of content from 1 piece of content atomization help you create more content from a single idea. Jay Baer describes how his daily Jay Today videos power content marketing strategy. Read more at

This article, written by content marketing expert, Jay Baer, shows the step-by-step process taken to create a video (and he produces three videos a week). While the steps are complex (and may not be something that you’re looking to do), scroll down near the bottom of the post where he outlines the how much content he can get from a five-minute video. This article definitely made me pause and think how I could be doing a better job at stretching my content.

Take Away: What content have you already created that you can repurpose?

Power of Emotion: 8 Foundations of a More Human Brand [Podcast] a new ‘Social Zoom Factor’ podcast, Pam Moore looks at the value of creating more human connection with your customers. Read more at

Buying has always been an emotional experience, but I didn’t realize that “brands that inspire a higher emotional intensity receive 3x as much word-of-mouth as less emotionally connected brands.” This makes sense. Just think about the Budweiser horse and puppy commercials that we see every Super Bowl. We may not drink Budweiser, but we sure are loyal to that brand – thanks, in part, to those emotionally-stirring commercials.

This article says, “The best marketers know that authentic and emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans,” and one way to evoke emotion is to share project stories/case studies.

Take Away: Don’t just tell a story. Relay the story in such a fashion that create an emotional connection with the reader.

Social Media Advice From Mark Hamill’s social media savvy (even while he professes to be a neophyte). On his hesitation to engage fans online I resisted Twitter for the longest time. The producers said, “It would really help us if you got on social media because we want to bring attention to the film.” I did. Read more at

Yes, I am a Star Wars fan, so naturally, this grabbed my attention. What I found most interesting was his advice for marketers (something I’ve been saying for years): “Follow your own inspiration. If you find something engaging, find a way to repurpose it through your own prism. Everything old is new again. I’m not advocating you go out and steal other people’s ideas (though when we do that it’s called an homage). You have to believe in yourself and trust your instincts.

Take Away: How can you take content that you’ve seen recently (in a trade publication or online) and make it your own?

And just for fun …

Toxic West Seattle home that sparked insane bidding war replaced with $1.2M box house after factoring in the substantial costs of buying the old house, tearing it down and building a new one, the developer stands to make a six-figure profit — a typical experience for Seattle teardown projects. Read more at

This headline grabbed my attention for two reasons. First, I’ve been watching the Seattle housing market for nearly 20 years and know that Seattle is one of the most expensive places in the U.S. to live. Additionally, My husband’s aunt lived in West Seattle for many years, and I’ve seen the highs and lows – and now highs again of this desirable location.

Secondly, this headline is well-written and meant to create curiosity so that people click-thru to read the article. It uses words like “toxic” and the phrase “insane bidding war.” Ingenious!

Take Away: In this noisy and over-crowded social media world, spend time on headlines that grab attention.

Tess Wittler

Tess is a content marketing specialist for the construction Industry. She works with contractors, architects, engineers and others in the industry who want to increase business by implementing proven content marketing strategies.

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