Search Results for: project story

Project Story: Madrone Construction Website Content

Client: Madrone Construction Location: Bend, Oregon Project Type: Write website content for a major website overhaul Madrone Construction is a custom home builder / remodeling company located in Bend, Oregon. When Scott contacted me in early June 2015, he needed a website – and fairly fast. He was gearing up to participate in his first Tour …

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project spotlight or customer story is about perspective

Project Spotlight or Customer Story: It’s All In Perspective

  When a new home builder or remodeler approaches me to write about one of their projects, they often aren’t sure what exactly they want. Some call it a “feature article,” while others say “case study” or “project story.” They just know they want an article written about one of their successful projects to use …

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Projects

Recent Projects Some of our recent work Playbook for Lead Generation + Awareness Autodesk BIM 360 & Construction Dive Playbook for Lead Generation + Awareness Lead generation / awareness-building piece designed to address one of the biggest pain-points in the construction industry today: a lack of integration among construction tools. Topic focuses on how construction …

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12 Ways To Repurpose Project Success Stories

When it comes to content marketing, for contractors project success stories are one of the best ways to showcase your craftsmanship, design skills and problem-solving abilities. They help paint the picture of your full depth of capabilities in story form. First, what is a project success story? The best way I’ve found to describe a …

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The New Marketing: Storytelling in Business

  As more voices compete in the crowded digital space, there are a few businesses who are stepping away from the “content machine” and reassessing their digital marketing approach. Instead of overwhelming their audience with more content, they are thoughtfully choosing to separate from the competition with the stories they tell. Storytelling is a different …

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customer story example

The Difference Between a Customer Story and Case Study

When talking with home builders and remodelers, I often use the terms case study and customer story interchangeably, but they are actually two different types of projects because of the detail and depth required to write each one. Both are enhancements of a customer testimonial, so let’s start there. A customer testimonial is a short, …

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The Future of Advertising Is Found In a Great Story

It wasn’t that long ago when we were able to effectively “force” our messages onto consumers. It was effective because consumers didn’t have a choice. If they wanted to listen to their favorite radio station, they listened to the commercials, too. And when it came to television viewing, they watched long commercial breaks in between …

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