5 Common Blogging Mistakes Remodeling Firms Make—and How to Avoid Them

Blogging is one of the most effective ways to attract leads, establish authority, and showcase your expertise as a remodeling firm. But if you’re not careful, certain missteps can undermine your efforts and prevent you from seeing the results you’re looking for.

I regularly encounter this when working with custom home builders and remodeling clients, so this week, I am highlighting five common blogging mistakes and providing actionable tips to help you avoid them.

1. Picking Topics That Don’t Resonate with Your Audience

One of the biggest mistakes is choosing blog topics based on what you think is important rather than what your audience actually cares about.

For example, while you may want to write about the technical aspects of construction, your clients are more likely to search for topics like “How to Budget for a Kitchen Remodel” or “The Pros and Cons of Open Floor Plans.”

How to Avoid It:

  • Use tools like Google and Ubersuggest to identify what your audience is searching for.
    • For Google: start typing in a search, then scroll down to the bottom for the People Also Ask section
    • For Ubersuggest: the Chrome Extension is limited but free.
  • Pay attention to the questions clients frequently ask during consultations—these are great blog topics.

2. Writing for Search Engines, Not People

Don’t get me wrong. Keywords are important, but there needs to be a strategy.

What will backfire: Overloading your blog posts with keywords or creating content solely for the sake of ranking high on Google. Search engines now prioritize content that provides real value to readers (called user-first content). If your posts feel unnatural or overly promotional, you risk losing trust and credibility.

How to Avoid It:

  • Focus on writing user-first content that answers your audience’s questions and solves their problems.
  • Incorporate keywords naturally into headings, subheadings, and body text without overstuffing.

3. Being Inconsistent with Posting

Publishing a few blog posts and then abandoning your blog for months is a common pitfall. Inconsistency makes it harder to build momentum, attract repeat visitors, and signal to search engines that your website is active and a reliable information source.

How to Avoid It:

  • Create a content calendar to plan and schedule blog posts in advance.
  • Aim for consistency over quantity; publishing one high-quality post monthly is better than sporadic bursts of low-quality content.

4. Ignoring Local SEO Opportunities

As a remodeling firm, your target audience typically consists of local homeowners. Not including local keywords and references in your blog content can result in missing out on potential clients in your area.

How to Avoid It:

  • Use location-specific keywords, such as “bathroom remodels in Dallas” or “kitchen upgrades in Dayton, Ohio.”
  • Highlight local success stories or projects to build a connection with your audience (this one is incredibly impactful!)

5. Missing a Clear Call to Action (CTA)

Your blog post may be packed with valuable information, but if you don’t tell readers what to do next, you’re missing an opportunity to convert them into leads. Many remodeling firms omit effective CTAs in their posts.

How to Avoid It:

  • At the end of each blog post, include a clear, actionable CTA, such as “Schedule a Free Consultation,” “Join Us For Our Next Workshop,” or “Download Our Remodeling Cost Guide.”
    • 💡ProTip: After years of isolation due to COVID-19, in-person programs are making a comeback (yes, they are!) I wrote about it as a recommended marketing tactic (#7). You can read that article on my website.
  • Use buttons or hyperlinks to make it easy for readers to take the next step.

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