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3 No-Fail Strategies for Crafting Must-Read Headlines

Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too.

Here are three no-fail strategies for headlines that work.

The How-to Headline: This is a classic headline example that is used as the start of over 7,000 books, countless magazines and blog articles.

Examples:

“How to Win Friends and Influence People”

“How to Increase Your Profits by 7%”

 

The Number Headline:  This headline gives the reason why your reader should take the time to read.

Examples:

“10 Mistakes Homeowners Make When Selecting a Remodeler … and How to Avoid Them”

“5 Ways to Cut Your Utility Bills for Immediate Results”

 

The Benefit Headline: This type of headline forms an instant connection to the reader because of the benefit included. Caution should be taken, though, since this is a headline that is often used in advertising, so if you are using in a newsletter or other non-promotional material, be careful not to make your headline too sales-y.

Examples:

“With Only 30-Minutes a Day, You Can Create a Profit-Boosting Blog”

“15 Minutes Could Save You 15% or More on Car Insurance”

 

One final bonus tip: Often when writing an article, the most difficult part is the headline. Don’t be afraid to play with it over a few days until you get it just right.

 

Tess Wittler
 

Tess is a content marketing specialist for the construction Industry. She works with contractors, architects, engineers and others in the industry who want to increase business by implementing proven content marketing strategies.

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