Get More Mileage Out of Content

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Photo Credit: Jay A. Brungard

I’ve had a busy week. I was planning to attend the NAHB International Builders’ Show® (IBS) in Orlando this week, but my body told me I needed a break from the constant running by giving me a cold. Fun! Thankfully, I was able to cancel my travel arrangements without losing any money, and stay home to get better.

As you may remember from last week’s email, one of my big goals for 2018 is to share more resources with people. This is done primarily via social media.

How do you stay on top of the goal to share content when you are super busy?

  • Use a social media app to pre-schedule posts.
  • Share content of others.
  • Re-share your content.

Pre-schedule posts. I use the social media app, Buffer, to pre-schedule posts to my social media accounts. It’s easy to set up and use, and it connects to the major social media platforms: Facebook, Twitter, LinkedIn, Instagram, Google+ and Pinterest. If you want to try it out, there is a limited version that is free. If you are primarily concerned with Facebook, you can also schedule posts from your Facebook Business Page.

As info: I use Buffer for pre-scheduling Facebook posts for my Done-For-You Newsletter Program clients, too. It’s part of the DFY package of services!

Share content of others. If you want to be effective with social media, it cannot be all about you. We all learned at a young age the value of SHARING; it’s no different in social media. Here are a few ideas for finding content to share:

  • Appliance and other manufacturers, or better yet, their distributors (your suppliers)
  • Business partners, such as kitchen and/or interior designers, your realtor(s), your HVAC company and/or specialty trade contractors
  • Industry news (shows you as someone who values your trade)
  • Community news, such as Habitat ReStore, the Humane Society or special events
  • Inspiration, ideas and tips from online sources

And by far, the most important step of any social media strategy is to Get More Mileage from Your Content! How, you ask? …

Re-share your content. I have over 200 articles on my blog. Many of you have been blogging for quite some time and have lots of good content on your website, too. Re-share it! Really, it’s okay.

All too often I see companies post their shiny-new blog article once and then never again. Not me. I’ve invested hours into my blog articles – some of them tallying 8 hours or more. I want to get the most mileage out of each one as possible, so I’ve developed a strategy with a timeline to re-share them.

I encourage you to dive into your “archives” and find those gems to re-share. Then take it a step further and develop a re-sharing strategy/timeline.

Using this three-step approach makes it much more efficient to “do” social media and keep online conversations going … AND, it helps you get more mileage out of your content!

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