Headlines are a deal breaker. If they are too boring, you are never going to get your article (or newsletter, email or blog post) read. However, if they are too over-the-top and full of hype, you may draw readers who are curious, but you also risk losing your conservative base, too.
Here are three no-fail strategies for headlines that work.
The How-to Headline: This is a classic headline example that is used as the start of over 7,000 books, countless magazines and blog articles.
“How to Win Friends and Influence People”
The Number Headline: This headline gives the reason why your reader should take the time to read.
“10 Mistakes Homeowners Make When Selecting a Remodeler … and How to Avoid Them”
“5 Ways to Cut Your Utility Bills for Immediate Results”
The Benefit Headline: This type of headline forms an instant connection to the reader because of the benefit included. Caution should be taken, though, since this is a headline that is often used in advertising, so if you are using in a newsletter or other non-promotional material, be careful not to make your headline too sales-y.
“With Only 30-Minutes a Day, You Can Create a Profit-Boosting Blog”
“15 Minutes Could Save You 15% or More on Car Insurance”
One final bonus tip: Often when writing an article, the most difficult part is the headline. Don’t be afraid to play with it over a few days until you get it just right.