E-Newsletters Need Great Content

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New for 2011, every Monday morning I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week.

3425050480_68e44a4bd9A reader may sign up for your email newsletter any number of reasons. Perhaps they wanted the “free report” that came along with providing their name and email address, or perhaps they are interested in purchasing from you at some point down the road.

Whatever their reason, their attention span is pretty much the same – short. This is why it is imperative that before you hit “SEND” on your email newsletter, you make sure you have great content going out to them. If all you are doing is regurgitating what’s inside your marketing brochures or on your website, you’ll be writing your ticket to your readers hitting the “unsubscribe” button in no time flat.

Instead, make your email newsletter full of valuable content – content that makes them think and have an “ah-ha” moment. That will keep them engaged and you on their radar for building that relationship … and hopefully making that sale down the road.

Photo Credit. StarbuckGuy

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2 thoughts on “E-Newsletters Need Great Content”

  1. I periodically mail out a newsletter to our clients, but I think a lot of folks delete the email or don’t read it all together.
    This is why I am have been reading your blog to get better help writing.

    Thanks for the insight.

    1. Hi Chris: I talk a lot about newsletters in my blog and in my own newsletter, Jottings. If there is one thing I stress with my clients about newsletters above all else is consistency. Truth is that we don’t always have time to read every single e-newsletter that hit our inbox, but if your newsletter arrives consistently, you have a much better chance of being remembered when they are ready to purchase your products. Thanks for reading … and I am sure I’ll be writing more articles on this topic!

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