New for 2011, every Monday morning I will provide a little marketing nudge – a “spark” – to get you geared up and thinking about your marketing for the week.
A reader may sign up for your email newsletter any number of reasons. Perhaps they wanted the “free report” that came along with providing their name and email address, or perhaps they are interested in purchasing from you at some point down the road.
Whatever their reason, their attention span is pretty much the same – short. This is why it is imperative that before you hit “SEND” on your email newsletter, you make sure you have great content going out to them. If all you are doing is regurgitating what’s inside your marketing brochures or on your website, you’ll be writing your ticket to your readers hitting the “unsubscribe” button in no time flat.
Instead, make your email newsletter full of valuable content – content that makes them think and have an “ah-ha” moment. That will keep them engaged and you on their radar for building that relationship … and hopefully making that sale down the road.
Photo Credit. StarbuckGuy
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